Every business
needs a sprint dept.
Every business needs a sprint dept.
Every business
needs a sprint dept.
WE HELP SAAS COMPANIES DESIGN WINNING IDENTITIES FOR BRAND DEVELOPMENT IN 10 DAYS
WE HELP SAAS COMPANIES DESIGN WINNING IDENTITIES FOR BRAND DEVELOPMENT IN 10 DAYS
Problem
Problem
Problem
sound familiar?
THE HEADACHES OF SCALING A BUSINESS WITHOUT A BRAND
THE HEADACHES OF SCALING A BUSINESS WITHOUT A BRAND
"Product pivoted, sales didn't. Now every team has their own version of the brand"
"We still feel like a dev tool, we still look like a chip shop"
"We've just done a roll-up and cross-selling comms is a mess"
"Our in-house team is too busy to work on brand dev"
"We've never cared about branding until now"
"We've finally got a moment to catch our breath and rethink how we look and feel"
"Product pivoted, sales didn't.
Now every team has their own
version of the brand"
"We still feel like a dev tool,
we still look like a chip shop"
"We've just done a roll-up and
cross-selling comms is a mess"
"Our in-house team is too
busy to work on brand dev"
"We've never cared about
branding until now"
"We've finally got a moment to
catch our breath and rethink how
we look and feel"
SOLUTION
Solution
Solution
the winning
sprint process
WHEN YOU only FOCUS ON WHAT MATTERS, 10 DAYS IS A LONG TIME
WHEN YOU only FOCUS ON WHAT MATTERS, 10 DAYS IS A LONG TIME
WHEN YOU only FOCUS ON WHAT MATTERS, 10 DAYS IS A LONG TIME
SPRINT ANALYSIS
A quick 15-min chat to discuss your goal and decide if we’re a good fit.
If everything looks good we’ll move to next steps.
A quick 15-min chat to discuss your goal and decide if we’re a good fit.
If everything looks good we’ll move
to next steps.
DAY_01
SPRINT
REPORT
After the workshop we’ll equip you with
a detailed report of your brand identity.
The Sprint Print is a one-page snapshot designed to fast-track company-wide clarity and begin creative alignment and value creation from day one.
Deliverables
20-30pg document containing:
• Insights and discoveries
• All notes + frameworks
• Moodboards + created images
• A unique IP framework of your business
• Any and all creative sparks
DAY_10
ACCELERATOR HANDBOOK
We get you operational with everything you need to execute, test or develop your (new) brand.
Deliverables
x1 overarching strategy + creative direction
x2 operational visual identities: Logo, fonts, colours, graphic system, best practises
All spontaneous creative ideation (adcepts, activations etc)
x1 creative appendix of unused or alternative executions
OUTCOMES
Tangible creative assets to launch, test, explore and validate.
Creative direction towards a specific visual & verbal narrative.
Clear understanding of their creative next steps.
DAY_01
director
workshop
Together, we’ll interrogate the visual,
verbal and values of the business to find opportunities for alignment and development.
In 3hrs, we’ll use our unique IP interactive exercises to build the foundations of the Sprint Report and creative speedrun
Together, we’ll interrogate the visual, verbal and values of the business to find opportunities for alignment and development.
In 3hrs, we’ll use our unique IP interactive exercises to build the foundations of the Sprint Report and creative speedrun
OUTCOMES
Clarity on visual & verbal tools
to help achieve your goal.A deeper connection to the DNA
of the business.A shift in the current perception
of what’s possible.Enjoy an unintended interactive
team building exercise
DAY_02_to_10
CREATIVE SPEEDRUN
We’ll design, refine and develop the best creative direction forward for your business. You’ll walk away with everything you need and more.
(We always overdeliver).
PROCESS
10 days devoted to creative development
x2 cracked senior creatives on sprint-mode
x1 killer overarching creative strategy
x2 visual identities to share on
day 10Zero distractions (one client
at a time)
OUTCOMES
Accelerator Handbook
Pitch-ready brand presentation deck
Ready-to-handover assets
DAY_10
DELIVERY
+HANDOVER
A final 90-min presentation to
walk-through and handover everything we’ve created. We’ll recap the 10 days, get excited about next steps and
that’s a wrap.
Once the dust settles we’ll check in
1-2 weeks after delivery to chat shop.
Deliverables
We send you everything
Design files
Loom walk-through
WeTransfer download link
OUTCOMES
Everything you need to
execute your next move.
SPRINT ANALYSIS
A quick 15-min chat to discuss your goal and decide if we’re a good fit.
If everything looks good we’ll move to
next steps.
SPRINT
REPORT
After the workshop we’ll equip you with a
detailed report of your brand identity.
The Sprint Print is a one-page snapshot designed to fast-track company-wide clarity and begin creative alignment and value creation from day one.
Deliverables
20-30pg document containing:
• Insights and discoveries
• All notes + frameworks
• Moodboards + created images
• A unique IP framework of your business
• Any and all creative sparks
ACCELERATOR HANDBOOK
We get you operational with everything you need to execute, test or develop your (new) brand.
x1 overarching strategy + creative direction
x2 operational visual identities: Logo, fonts, colours, graphic system, best practises
All spontaneous creative ideation (adcepts, activations etc)
x1 creative appendix of unused or alternative executions
DELIVERABLES
Tangible creative assets to launch, test, explore and validate.
Creative direction towards a specific visual & verbal narrative.
Clear understanding of their creative
next steps.
OUTCOMES
director
workshop
Together, we’ll interrogate the visual, verbal and values of the business to find opportunities for alignment and development.
In 3hrs, we’ll use our unique IP interactive exercises to build the foundations of the Sprint Report and creative speedrun.
OUTCOMES
Clarity on visual & verbal tools
to help achieve your goal.A deeper connection to the DNA
of the business.A shift in the current perception
of what’s possible.Enjoy an unintended interactive
team building exercise
CREATIVE SPEEDRUN
We’ll design, refine and develop the best creative direction forward for your business.
You’ll walk away with everything you need and more. (We always overdeliver).
10 days devoted to creative development
x2 cracked senior creatives on sprint-mode
x1 killer overarching creative strategy
x2 visual identities to share on
day 10Zero distractions (one client
at a time)
PROCESS
Accelerator Handbook
Pitch-ready brand presentation deck
Ready-to-handover assets
OUTCOMES
DAY_10
DELIVERY
+HANDOVER
A final 90-min presentation to walk-through and handover everything we’ve created. We’ll recap the 10 days, get excited about next steps and that’s a wrap.
Once the dust settles we’ll check in
1-2 weeks after delivery to chat shop.
We send you everything
Design files
Loom walk-through
WeTransfer download link
DELIVERABLES
Everything you need to
execute your next move.
OUTCOMES
Product
Product
Product
Director workshop
Director workshop
Director workshop
WE BEGIN EVERY SPRINT WITH OuR DIRECTOR WORKSHOP
WE BEGIN EVERY SPRINT WITH OuR DIRECTOR WORKSHOP
Meet_The_Founders
Meet_The_Founders
You can sprint because we've gone the distance
You can sprint because we've gone the distance
A mutual obsession with narrowing the gap between idea and execution, and learning by iteration.
A mutual obsession with narrowing the gap between
idea and execution, and learning by iteration.
CAREER_HIHGLIGHTS
CAreer_highlights
24 years combined xp
15+ design agency partnerships
20+ clients of note
MEET_the_founders
WE can sprint because we've gone the distance
A mutual obsession with narrowing the gap between idea and execution, and learning by iteration.
A mutual obsession with narrowing the gap between idea and execution, and learning by iteration.
career_highlights
24 years combined xp
15+ design agency partnerships
20+ clients of note
our_sprints
get started
get started
words_SHAPE_THOUGHT
Director
workshop
“we just need to align the mission”
“we just need to align the mission”
$3k
$3k
+ TRANSACTION FEES
INCLUDES:
✓ SPRINT PRINT
✓ WORKSHOP INSIGHTS
✓ KICKSTARTER MOOD BOARDS
✓ CREATIVE SPARKS
✓ WORKSHOP NOTES
✓ SPRINT PRINT
✓ WORKSHOP INSIGHTS
✓ KICKSTARTER MOOD BOARDS
✓ CREATIVE SPARKS
✓ WORKSHOP NOTES
SPRINT_TYPE
BRAND
FOCUS
BRAND
FOCUS
“MAKE WHAT WE HAVE WORK HARDER only”
“MAKE WHAT WE HAVE WORK HARDER only”
$12k
$12k
+ TRANSACTION FEES
INCLUDES:
✓ DIRECTOR WORKSHOP INCLUDED
✓ SPRINT REPORT
✓ ACCELERATOR HANDBOOK
✓ 10-DAY CREATIVE SPEEDRUN
✓ KEEP/CRAFT/KILL AUDIT
✓ DIRECTOR WORKSHOP INCLUDED
✓ SPRINT REPORT
✓ ACCELERATOR HANDBOOK
✓ 10-DAY CREATIVE SPEEDRUN
✓ KEEP/CRAFT/KILL AUDIT
SPRINT_TYPE
BRAND
PUSH
BRAND
PUSH
“KEEP THE LOGO, CHANGE THE REST”
“KEEP THE LOGO, CHANGE THE REST”
$15k
$15k
+ TRANSACTION FEES
INCLUDES:
✓ DIRECTOR WORKSHOP INCLUDED
✓ SPRINT REPORT
✓ ACCELERATOR Handbook
✓ 10-DAY CREATIVE SPEEDRUN
✓ KEEP/CRAFT/KILL AUDIT
✓ COMPETITOR ANALYSIS
✓ DIRECTOR WORKSHOP INCLUDED
✓ SPRINT REPORT
✓ ACCELERATOR Handbook
✓ 10-DAY CREATIVE SPEEDRUN
✓ KEEP/CRAFT/KILL AUDIT
✓ COMPETITOR ANALYSIS
SPRINT_TYPE
BRAND
new
BRAND
new
“WE NEED TO EXECUTE AND LOOK ESTABLISHED
“WE NEED TO EXECUTE AND LOOK ESTABLISHED
$20k
$20k
+ TRANSACTION FEES
INCLUDES:
✓ DIRECTOR WORKSHOP INCLUDED
✓ SPRINT REPORT
✓ ACCELERATOR Handbook
✓ 10-DAY CREATIVE SPEEDRUN
✓ COMPETITOR ANALYSIS
✓ MID-SPRINT CHECK-IN
✓ 1-20 page INVESTOR DECK
✓ READY-TO-GO SOCIAL ASSETS
✓ DIRECTOR WORKSHOP INCLUDED
✓ SPRINT REPORT
✓ ACCELERATOR Handbook
✓ 10-DAY CREATIVE SPEEDRUN
✓ COMPETITOR ANALYSIS
✓ MID-SPRINT CHECK-IN
✓ 1-20 page INVESTOR DECK
✓ READY-TO-GO SOCIAL ASSETS
our_sprints
get started
words_SHAPE_THOUGHT
Director
workshop
“we just need to align the mission”
$3k
+ TRANSACTION FEES
INCLUDES:
✓ SPRINT PRINT
✓ WORKSHOP INSIGHTS
✓ KICKSTARTER MOOD BOARDS
✓ CREATIVE SPARKS
✓ WORKSHOP NOTES
SPRINT_TYPE
BRAND
FOCUS
“MAKE WHAT WE HAVE WORK HARDER only”
$12k
+ TRANSACTION FEES
INCLUDES:
✓ DIRECTOR WORKSHOP INCLUDED
✓ SPRINT REPORT
✓ ACCELERATOR HANDBOOK
✓ 10-DAY CREATIVE SPEEDRUN
✓ KEEP/CRAFT/KILL AUDIT
SPRINT_TYPE
BRAND
PUSH
“KEEP THE LOGO, CHANGE THE REST”
$15k
+ TRANSACTION FEES
INCLUDES:
✓ DIRECTOR WORKSHOP INCLUDED
✓ SPRINT REPORT
✓ ACCELERATOR Handbook
✓ 10-DAY CREATIVE SPEEDRUN
✓ KEEP/CRAFT/KILL AUDIT
✓ COMPETITOR ANALYSIS
SPRINT_TYPE
BRAND
new
“WE NEED TO EXECUTE AND LOOK ESTABLISHED
$20k
+ TRANSACTION FEES
INCLUDES:
✓ DIRECTOR WORKSHOP INCLUDED
✓ SPRINT REPORT
✓ ACCELERATOR Handbook
✓ 10-DAY CREATIVE SPEEDRUN
✓ COMPETITOR ANALYSIS
✓ MID-SPRINT CHECK-IN
✓ 1-20 page INVESTOR DECK
✓ READY-TO-GO SOCIAL ASSETS
SAY_HELLO
SAY_Hello
SAY_Hello
Book a call
hey@sprintdept.com
OUR_APPROACH
our_approach
OUR_APPROACH
our unfair advantage
our unfair advantage
our unfair advantage
We didn’t coin the phrase ‘sprint’, but we do have a unique approach. At every level of our creative process we’ve asked two questions:
Does this contribute?
Can this be deleted?
We’re not interested in looking busy. We just care about doing great work. And it turns out that when you remove everything that looks like work and just focus on the work, 10 days is a long time.
First, we distilled the discovery and interview process down to a 3-hour intensive one-of-a-kind director workshop (built from first principles).
Next, we reduced all catch-ups, check-ins
and onboarding to zero, optimising for
async comms only.
Finally, we combined our speedruns and accelerator decks into one workflow, and
a 1-hour discussion and handover on day 10.
Then we took the remaining 76 hours of creative time and devoted every minute to speedrunning first stage creative development.
What we achieve in 10 days would take a traditional agency double the manpower and triple the budget. (We know because we’ve worked at 15+ agencies over the last 24 years of combined experience).
What’s our not-so-secret-secret? We only work with one client at a time.
We work with growth-obsessed businesses who can no longer ignore branding as a tool for performance, but can't dilute their focus
from the mission.
If you're a director or VP of brand with a discretional budget itching to spark change, let's talk.
We're better than an agency. Faster than
in-house. And cheaper than wasting time.
~ Sprint Dept
We didn’t coin the phrase ‘sprint’, but we do have a unique approach.
At every level of our creative
process we’ve asked two questions:
Does this contribute?
Can this be deleted?
We’re not interested in looking busy. We just care about doing great work. And it turns out that when you remove everything that looks like work and just focus on the work, 10 days is a long time.
First, we distilled the discovery and interview process down to a 3-hour intensive one-of-a-kind director workshop (built from first principles).
Next, we reduced all catch-ups, check-ins and onboarding to zero, optimising for async comms only.
Finally, we combined our speedruns and accelerator decks into one workflow, and a 1-hour discussion and handover
on day 10.
Then we took the remaining 76 hours of creative time and devoted every minute to speedrunning first stage creative development.
What we achieve in 10 days
would take a traditional agency double the manpower and triple the budget.
(We know because we’ve worked at 15+ agencies over the last 24 years of combined experience).
What’s our not-so-secret-secret?
We only work with one client
at a time.
We work with growth-obsessed businesses who can no longer ignore branding as a tool for performance, but can't dilute their focus from the mission.
If you're a director or VP of brand with a discretional budget itching to spark change, let's talk.
We're better than an agency.
Faster than in-house.
And cheaper than wasting time.
~ Sprint Dept
QUESTION_TIME
FAQ's
FAQ's
Who is Sprint Dept built for?
→ You’re a director or VP looking for a low-stakes hypothesis to a high-stakes decision. → You want to spark a company-wide conversation about brand development spearheaded by done-for-you creative. → Your in-house team is solid but at capacity, and you want to explore a creative opportunity. → You need to scratch the ‘what if’ itch and peer over the wall of possibilities.
What is a creative sprint designed for?
→ Accelerating brand development → Creating a workable hypothesis to validate → Design iteration and creative direction → Sparking conversations with leadership → Fast-tracking visual clarity → Verbalising creative obscurity → Identifying ownable territories → Stress-testing ideas → Non-disruptive creative ideation → Stage one creative development
What is a creative sprint NOT designed for?
→ Guidelines and specifications → Artworking or asset reskins → Detailed market research → Pixel-perfect design files
What if we don’t like the creative direction?
All creativity is sparked from the director workshop together. We’re confident you will.
Can I look at work before the meeting?
No, we offer done-for-you creative only. We’ve been doing this for a long time and sharing too early is terrible for everyone involved. We will be in touch once a day with a progress report.
How do we communicate?
Who are the designers?
The founders Josh & Tristan. From time to time, we scale to the size of the problem we need to solve.
Are there any refunds?
Due to the high quality and labour intensive nature of the service, we are unable to offer a refund once the project starts.
When is payment taken?
Payments must be taken in full 48 hours before day one of the sprint.
Does a sprint have to last 10 days?
Yes. We’re fast, but we’re not robots. We trust our subconscious to keep working over the weekend, and we believe in the power of fresh eyes on Monday.
Does a sprint have to be a 10 day block?
Yes. We’ve designed our product to maximise creative development. We always begin on a Monday and don’t stop until the following Friday.
How will I receive my design files?
→ On day 10 of the sprint after our meeting, we’ll send a WeTransfer folder containing a logical breakdown of all assets and deliverables + walk-through. → If your company has a specific safety protocol for uploading files, we are happy to accommodate, so long as there isn’t an onboarding process.
What format will I receive my design files?
We work across Adobe, Figma, Miro and Google, and we will consolidate files into universal shareable assets (EPS, SVG, PSD, PNG, PDF, AI, PSD, DOC)
What happens next?
Send it. Sleep on it. Stress-test it. Split test it. Discuss internally. Debate privately. Argue. Get excited. Get tactical. Get reassured. Get buy-in. Get the boss onboard. Get your dream budget approved. Use all the work. Use some of the work. Use none of the work. Pay us to repeat the process. Pay us to help your team execute the mission.
Who is Sprint Dept built for?
→ You’re a director or VP looking for a low-stakes hypothesis to a high-stakes decision. → You want to spark a company-wide conversation about brand development spearheaded by done-for-you creative. → Your in-house team is solid but at capacity, and you want to explore a creative opportunity. → You need to scratch the ‘what if’ itch and peer over the wall of possibilities.
What is a creative sprint designed for?
→ Accelerating brand development → Creating a workable hypothesis to validate → Design iteration and creative direction → Sparking conversations with leadership → Fast-tracking visual clarity → Verbalising creative obscurity → Identifying ownable territories → Stress-testing ideas → Non-disruptive creative ideation → Stage one creative development
What is a creative sprint NOT designed for?
→ Guidelines and specifications → Artworking or asset reskins → Detailed market research → Pixel-perfect design files
What if we don’t like the creative direction?
All creativity is sparked from the director workshop together. We’re confident you will.
Can I look at work before the meeting?
No, we offer done-for-you creative only. We’ve been doing this for a long time and sharing too early is terrible for everyone involved. We will be in touch once a day with a progress report.
How do we communicate?
Who are the designers?
The founders Josh & Tristan. From time to time, we scale to the size of the problem we need to solve.
Are there any refunds?
Due to the high quality and labour intensive nature of the service, we are unable to offer a refund once the project starts.
When is payment taken?
Payments must be taken in full 48 hours before day one of the sprint.
Does a sprint have to last 10 days?
Yes. We’re fast, but we’re not robots. We trust our subconscious to keep working over the weekend, and we believe in the power of fresh eyes on Monday.
Does a sprint have to be a 10 day block?
Yes. We’ve designed our product to maximise creative development. We always begin on a Monday and don’t stop until the following Friday.
How will I receive my design files?
→ On day 10 of the sprint after our meeting, we’ll send a WeTransfer folder containing a logical breakdown of all assets and deliverables + walk-through. → If your company has a specific safety protocol for uploading files, we are happy to accommodate, so long as there isn’t an onboarding process.
What format will I receive my design files?
We work across Adobe, Figma, Miro and Google, and we will consolidate files into universal shareable assets (EPS, SVG, PSD, PNG, PDF, AI, PSD, DOC)
What happens next?
Send it. Sleep on it. Stress-test it. Split test it. Discuss internally. Debate privately. Argue. Get excited. Get tactical. Get reassured. Get buy-in. Get the boss onboard. Get your dream budget approved. Use all the work. Use some of the work. Use none of the work. Pay us to repeat the process. Pay us to help your team execute the mission.