Knowledge learned is knowledge shared

Client

Codeway

Sprint type

Brand push

Timeframe

10 days

Challenge

Codeway are a global consumer app growth engine, with more than 500M users worldwide and 60+ products across creativity, productivity, wellness, language learning and entertainment. They are leading the next generation of AI-enhanced consumer apps: Retake, Cleanup, Learna and DramaPops to name a few. Codeway has one goal: build categories. At Sprint Department, our challenge was to help push the existing identity, while maintaining equity in the existing logo, but signalling to the market the radical shift in perception and positioning.

Strategy

Codeway’s vision, culture, technology, data and talent acquisition are all in service of helping them build categories. Combining these pillars became our storytelling device.

The nature of shared knowledge coalescing under one roof became the foundational spark we used to build the new brand identity. ‘Knowledge Compounds’ and ‘The Power of Knowledge’ were also early sparks that emerged from the Director Workshop.

Identity

Reinforced by Codeway’s Drucker-flavoured rally cry ‘Dream, Measure, Build Repeat’, it was clear from the start that Codeway’s new identity needed to signal a culture of play, bullish on builders and a dedication to combining never-before-seen technology with real-time data.

We equipped Codeway with the ability to simultaneously communicate the vision for the future, while showing the impact happening in real-time from the frontline of innovation. Holding space for the individual parts of the business responsible for the collective success.

“Colour needed to signal the maturity of the business, but capture the trailblazing nature of the culture.”

—Josh Andrew Co Founder of Sprint Dept.

The new colour palette needed to feel at home when applied to a dashboard of metrics, as well as an out of home advert for talent acquisition or a weekly stand up presentation at Codeway’s new brand HQ in Barcelona.

Outcome

Since partnering with Codeway, Sprint Department have completed six brand sprints together, helping Codeway build out the creativity, productivity, wellness, language learning and entertainment verticals — each poised to graduate as a category. (More on that soon).

A big thank you to Cantuğ Sugün and Behram Evlice and the rest of the team for spearheading the orchestration of teams and sprints.

In our experience, most businesses the size of Codeway would struggle to move at the pace that Codeway does. This is a testament to their big company power with small company autonomy. It’s clear Codeway also shares our belief: if you just focus on the work, 10 days is a long time.