HighLevel

Stratospheric success

“We need to re-establish the gold standard”, said Chase Buckner, senior director of product marketing, during our first discovery call with HighLevel. Rewind 48-hours and we’d just posted a 90-minute before-and-after speedrun to LinkedIn entitled ‘We want to work with HighLevel’. At Sprint Department, we’re good at spotting when a business is ready to build a brand. But with HighLevel, the conversation was already happening, and our serendipitous post, with a little upfront value, came just at the right time. Next thing we knew, we were on a call with Chase and Amy Jacobsen, HighLevel’s creative director who, just two weeks into the role, was already rallying the team and sharpening the tools. HighLevel is an all-in-one marketing and sales platform. And when they say all-in-one, they mean all-in-one. Whether you need to capture leads, nurture your audience, close deals, automate outreach, track growth, build a community, get fired up at an event or whitelabel their software to your network as an affiliate, with HighLevel you’re good to go.

Problem

HighLevel swing for the fences. They move quickly. They break rules. They’re not afraid to launch, test or copy ideas that work. Chase and Amy didn’t shy away from acknowledging that HighLevel were outgrowing their legacy guidelines faster than they were selling out events. From a visual standpoint, there were so many ideas in play and so much happening all at once, output was beginning to overshadow outcomes.

Challenge

When it came to developing new creative, HighLevel had two no-fly zones. Highly, their beloved mascot, and their deep space aesthetic were both core parts of their positioning and product marketecture engine. So rather than fight what was working, we chose to hero Highly and operationalise their colours as cornerstones of the identity evolution.

Market

In 2024, HighLevel was ranked #103 on the Deloitte Technology Fast 500™ list for North America. The award recognises significant revenue growth over a three-year period, with HighLevel locking in a 1,176% growth rate during the 2020-2023 financial period.

With multiple 2025 G2 awards like ‘Momentum Leader’, ‘Grid Leader’ and ‘Users Most Likely To Recommend’ (to name just a few), it’s clear HighLevel’s TAM adoption both was and is compounding.

Before we kicked off the sprint, HighLevel was hosting its annual conference SaaSpreneur in London, giving us an opportunity to see their 1000 true fans in action.

“The 'Swag store' was rammed—everyone absolutely loves Highly”,
said Josh Andrew, co-founder of Sprint Dept.

There’s no doubt that HighLevel is the people’s platform. Their communities, groups and networks show up in all corners of the internet. The fifth step in their flywheel is to ‘evangelise the customer’—they certainly practise what they preach.

Before we kicked off the sprint, HighLevel was hosting its annual conference SaaSpreneur in London, giving us an opportunity to see their 1000 true fans in action.

“The 'Swag store' was rammed—everyone absolutely loves Highly”,
said Josh Andrew, co-founder of Sprint Dept.

Visual

Beyond giving the geometry of the core assets a well-needed glow up, there were a lot of moving parts in the business that needed to be differentiated by the identity system.

Luckily at Sprint Department, we don’t just do PDFs without a pulse. We deliver ready-to-go identities and component libraries designed and built in Figma. Durability and modularity are baked in from day one.

Colour was a big part of the story. There are five key milestones in HighLevel’s business model. Three of which needed colour-specific environments that we tied back to the three arrows of the logo.

With photography we needed to differentiate between product marketing, guest speakers, event photography, cut-out photography and letting Highly do his thing.

To maintain consistency, we delivered a drag-and-drop library of assets to help everyone at the company, no matter their role. Ranging from components to equip the design team, and static, ready-made assets for the sales and marketing team.

“There was no one-size-fits-all solution, but we were able to identify overarching themes and principles to tie everything together”, said Josh Andrew, co-founder of Sprint Dept.

"Everyday we got an updated board with a recap video. It felt like Christmas each morning. A pleasure to work with."

CHASE BUCKNER SNR DIRECTOR OF PRODUCT MARKETING

Verbal

At Sprint Department we build systems to tell stories. If you want to govern people on an idea at scale—especially when you’re not in the room—clarity of communication is paramount.

HighLevel has upwards of 1000+ active employees and contractors at any one time, and a LinkedIn employee black book of 5k+. All with varying skill sets, training, onboarding and specialisms. All making and building, and often remixing the brand toolkit.

“We needed an elegant solution for a complex situation”, said Tristan Dunbar, co-founder of Sprint Dept.

We needed to combine the spirit of HighLevel’s existing identity, with their commitment to helping their customers grow their business. While also creating an enriched home for Highly and reinforcing HighLevel’s iconic three arrows.

The solution? ‘Up, up, up and to the right’.

Final words

HighLevel have gained market share by being fast, scrappy and unapologetic. With their community-first approach, educational mindset and eye-watering event schedule, we believe they are far better equipped to enter their next phase of growth with a robust identity to broadcast their mission, and beat the competition.

If you’re ready to grow your business,
it’s a good day to go HighLevel.